Using data to drive recruitment: Introducing Performance Insights

We completely rebuilt our reporting suite from the ground up. Our goal is simple: cut the time your agency takes to discover insights and drive performance.

Table of contents

When I launched OneUp, I had a one goal in mind:

To help recruitment teams drive better performance.

With this as our north star, we’ve built a platform that enables agencies to:

  • Track their data across multiple systems
  • Understand and gather actionable insights
  • Drive performance by focussing teams on the right activities

But I’ve always known we can do more.

Recruitment is one of the most transparent and brutally measured professions, but as tech stacks have grown and data has splintered across systems, it’s become harder than ever to truly understand your data.

The reality for many agencies is hours are lost in spreadsheets to unearth actionable intelligence—a process that is time-consuming and prone to error. By the time the analysis happens, it’s too late to do anything about it.

Revenue is lost, opportunities wasted, and client relationships broken due to this reactive data strategy.

So we completely rebuilt our reporting suite—from the ground up.

Our goal is simple: cutting the time every member of your agency takes to discover insights and drive performance.

Here’s what’s changed.

Performance Analytics

In May, we rolled out Performance Analytics.

This is the foundation for our new and improved reporting suite.

It equips you with all the data you need to understand and drive performance, in a few simple steps.

This means every member of your team can harness the power of their data, without needing to be a data expert.

Key features

New Report Builder

We’ve completely redeveloped our report builder.

It’s now a table populated by attributes and metrics selected in a left-hand column. This provides familiar and easy-to-use functionality, conforming to industry-standard UI.

You can easily report on performance by user, team, and company, and then add or remove any metric you’ve integrated as a column in the report.

For any metric you add to your report, you can also see expected performance vs target for the period you are looking at.

performance-analytics-report-builder

Data Splits by Period

When selecting a time period to report on, you can now choose to break this down further.

So, for example, you can easily view last quarter’s performance by week.

performance-analytics-date-split

💡Split by use case examples:

  • Activity for last month — grouped by week to see week-on-week performance and spot trends (e.g. are less CVs sent at the end of the month?)
  • Quarter on quarter revenue annual report — grouping the years into quarters, allowing you to draw comparisons (e.g. Q2 this year vs Q2 last year)

Metric Functions

When selecting a metric, we'll display the total against the target by default. 

However, you might want to compare the total number of CVs sent to the average number of CVs sent, for example.

So now, you can calculate min, max, and average values per metric and make comparisons at-a-glance.

💡Average use case examples:

  • Analyse contract revenue split trends and work out when to focus efforts on Contract placements. To do this, select the entire company, add contract revenue booked, and change the value to monthly average. Select the timeframe that makes sense to you, e.g., this year, and then split by quarter.

💡Maximum use case examples:

  • Use the maximum feature to identify records in your company or team! E.g. record number of CVs sent in a single week by an individual, in the last quarter.

Report Sharing

Easily share and transfer ownership of reports with any other user on the system.

This means you can now create a report for someone else and, if you don’t need this report available to you, you can transfer ownership to other individuals.

Exports

Need a report for a team or board meeting?

We all do sometimes, right?

Export any report to CSV, Excel or PDF, to get it in the format that you need for that all important presentation.

Performance Insights

In June, we’re rolling out Performance Insights.

This one’s a biggie.

It’s an extension of our foundational reporting suite.

With Performance Insights you can go beyond just tracking your data, and truly understand where to focus your time and resources to drive results.

It’s incredibly powerful, yet easy to use. 

And the best part? You can now report on a number of new data attributes, including Clients, Candidates, and Jobs.

Key features

Client Reporting

We’ve heard it time and time again from our customers (and we don’t blame them).

Agencies want to report on their data per client, not just by their own teams and reps.

Not being able to do so is a major blocker to driving growth.

Which clients do you focus your time and resources on?

How do you show clients all the value you’ve provided?

The list goes on.

You asked. We listened. We Built. Reporting on clients is now here.

performance-insights-client-reporting

💡Client Reporting use case examples:

  • Understand and nurture your most valuable clients
  • Show clients the value you provide them
  • See which clients you haven’t spoken to in a while
  • Pinpoint clients with low pipeline ratios
  • Highlight clients where your jobs sourced or fees are low

Candidate Reporting

Which candidates should you be engaging with?

When should you engage?

What jobs should you put them forward for?

These are some of the questions rattling around in recruiters' heads.

The answers have always been difficult to find — until now.

With Performance Insights you’ll be able to report on all your candidates in one place.

💡Candidate Reporting use case examples:

  • Know which candidates will likely be looking for a move soon
  • See which candidates you haven’t spoken to in a while
  • Nurture your relationships with your most valuable candidates

Jobs Reporting

Knowing which jobs you should be focussing your time on is critical to achieving your numbers.

If you get it wrong, that’s one more hurdle to hitting your target.

It shouldn’t be that difficult to focus your time on the jobs that matter.

But currently it is.

With Performance Insights you’ll now be able to report on individual jobs.

performance-insights-job-reporting

💡Jobs Reporting use case examples:

  • See which jobs haven’t been worked in a while
  • Understand which jobs are likely to be lost
  • Know which jobs you should prioritise over others
  • Highlight which jobs are below expected activity levels

Formulas

Get ready to say goodbye to Excel forever (seriously).

Formulas will allow you to perform calculations on metrics within reports themselves.

Forecasting

You shouldn’t have to be a data scientist to understand your data.

And you shouldn’t need to be clairvoyant to predict the future (at least when it comes to your pipeline 😅).

With Performance Insights you’ll now be able to build forecasting reports to predict where you’ll end up vs target.

💡Forecasting use case examples:

  • Predict future attainment based on your historical data
  • Know whether you’re falling behind your target attainment
  • Make adjustments and take action before it’s too late

Why does this matter?

We get it, you’re sceptical.

Recruitment tech has often promised a lot and failed to deliver. 

So, here’s a couple things I can personally promise you about our new reporting suite.

✅ You get performance insights quickly. It’s built for speed, flexibility, AND ease-of-use.

❌ You don’t have to be a data scientist to quickly get the answers you want

❌ You don’t need to rely on spreadsheets anymore

❌ You don’t need a RevOps team to build Power BI or Tableau reports

❌ You don’t have to be stuck with your old CRM reporting

❌ You don’t need to pay sky-high prices or be locked into walled gardens for CRM analytics (ahem, did someone say Bullhorn?)

We also integrate with all the major CRMs, VoiPs, and Timesheets systems.

What’s more, this is just the beginning.

We’ll continue to build out our reporting capabilities to provide you with the best recruitment reporting and analytics platform on the market.

Up next? We’re enhancing our data visualisation capabilities, to help bring your numbers to life: charts and graphs will soon allow you to easily spot trends, and share these across your business.

Want to see it in action?

Phew, that was a lot to take in. It might be time to grab a cup of tea.

When you’re ready to take a closer look (we know you want to 😉) we’ll be happy to walk you through.

Book some time with our team to see the platform or dig deeper into features most relevant to you and your team.

Looking forward to showing you around.

Image of Derry Holt
Derry Holt
I'm Derry, the CEO & co-founder of OneUp Sales (by day) and a professional video games commentator (by night). I have a background in software development, but if the last 7 years have shown me anything, it's that my passion truly lies in creating, building, and growing software companies.
More Tags:

“I like that I can see everything all in one place. From my own targets, to activity from colleagues, to Team Leagues, everything is simple and easy to use.”

leona_mcphail
Leona McPhail
Head Resourcing

Similar posts