This episode is available now to watch or listen on all your favourite podcast platforms here.
In this episode, Derry & Kevin delve into the various aspects of sales coaching, highlighting its significance beyond just improving tactical skills. They emphasise the importance of addressing mindset challenges that hinder individuals from reaching their goals. Kevin acknowledges that everyone faces imposter syndrome, lack of confidence, tough times, and anxieties. He stresses the need for creating an environment where individuals can openly discuss these challenges and seek support. Coaching should provide a space for conversations about mindset, enabling individuals to overcome obstacles and achieve their goals.
One of the challenges with training is its lack of long-term retention. Kevin acknowledges that immediate changes in behaviour and mindset can be observed after a sales training session. However, he does also recognise the difficulty of sustaining these changes over time. People may forget up to 95% of what they learned just a week after the training, highlighting the need for a solution.
To address this challenge, coaching is incredibly important. MySalesCoach offers coaching sessions that can be spread among the team. Kevin talks about the value of having a coach who can reinforce the training and hold individuals accountable for applying what they have learned in their everyday work. The analogy of going to a gym with a personal trainer is used to illustrate the role of a coach in providing ongoing support and guidance.
The episode also highlights that while training is crucial for knowledge and learning, it is insufficient on its own. Kevin mentions that their company was founded to bridge the gap in sales coaching. He references studies that demonstrate the significant impact of coaching on growth and revenue. This suggests that coaching plays a vital role in ensuring that training is not only absorbed but also effectively applied to achieve success.
This episode focuses the importance of coaching in providing ongoing support and reinforcement to help individuals apply what they have learned in their everyday lives. they compare coaching to having a personal trainer at the gym, highlighting the need for guidance and accountability. They also highlight the statistics that demonstrate the significant impact of coaching on growth and revenue. Despite this recognition, managers often prioritise other activities over coaching, resulting in a lack of support for their teams.
Coaching is essential for individuals to effectively apply their knowledge and skills, overcome the forgetting curve, and consistently achieve their goals.
This episode is available now to watch or listen on all your favourite podcast platforms here.
